Which content strategy makeover is right for your brand? >>TAKE QUIZ<<
Be Clear & Focused
Engage Moms
Reduce Overwhelm
You're ready to grow, but your messaging isn't keeping up.
You're tasked with scaling, yet you’re not sure how to use the power of story to consistently capture the attention of moms—and your other key audiences. Whether moms are your primary buyer or just one segment, you need a clear content plan that speaks directly to each group without creating chaos behind the scenes.
DOES THIS SOUND FAMILIAR?
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Pressure to drive more leads and sales—but unclear messaging slows you down
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Your team lacks the time, focus or internal expertise to plan content that performs
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Missing opportunities because your message isn't resonating with moms
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You're wearing too many hats, and content keeps falling through the cracks
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Struggling to get team alignment around what to say and where to say it
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Your content calendar feels more reactive than strategic.
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Losing traction with new and existing customers because your message is muddy
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Wasting time and $$$ trying to figure it all out internally—with no clear results
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Photo by Sai De Silva on Unsplash
You shouldn't have to figure this out alone. Imagine...
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Having a clear, strategic content plan that gets your message in front of the right customers—and drives real leads and sales
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Quickly aligning your team around what to say, where to say it, and why it matters
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Everyone working from the same playbook, with fewer delays, rewrites, or last-minute scrambles
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Focusing your team’s energy on high-impact content that actually moves the needle
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Engaging new and returning customers with content that resonates and converts
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Feeling confident (not stuck) about your next move—because your message is finally doing its job
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And yes—finally getting to bask in that "we nailed it" feeling
Sarah Panus understands how hard it is to juggle all the demands coming at you to drive leads & sales.
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Mom with 20+ years of experience helping brands quickly create winning content marketing strategies that blend storytelling and data to reach moms, and other audiences that matter
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Proven track record: Millions in annual revenue and engagements generated for U.S.-based clients
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Certified StoryBrand Coach who simplifies complex messages into content plans that convert
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Top 5% Marketing With Empathy® podcast host
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Founder of KEEP KIDS SAFE podcast, passionate advocate for protecting kids from trafficking and online exploitation
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Trusted by brands of all sizes —from national household names to fast-growing $5M+ companies
Sarah's learned the power of story working with big to small brands including:
"Sarah's process and approach is smart and intuitive. She helped me translate a high-level brand and campaign strategy into actionable consumer messaging, social strategy, and an engaging website experience. A stellar communicator and joy to work with."
Jenn McGrath, SHEFIT
Bryan W.
Sr. Marketing Manager
We completed a project with Sarah Panus and could not have been happier. Her experience is extremely evident in the plan she provided. She made me look exceptional by bringing her in.
Afton B.
Marketing Manager
Our team had a beyond-wonderful experience working with Sarah. She broke down everything step-by-step and really helped us clear up the "muddy waters" to build a valuable foundation for future content strategies. We'll 100% be using her services again in the future!
Lisa B.
VP Media
I recommend working with Sarah on content strategy, brand storytelling, and the strategic development of programs to support purpose and mission. Learn from her, I guarantee she will make you think differently as she leans into her strengths of strategic thinking, organizational effectiveness and collaborative leadership.
Sonja H.
Business Owner
Sarah helped me completely change how I think about marketing. Now I realize how important it is to talk about my customer’s problems first. I now have a much clearer way to talk about what I do and how I help my customer.
How Consulting Works
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Schedule a Free Call with Sarah Panus
Book a free 30-min Zoom discovery call with Sarah Panus to discuss your project needs and determine fit.
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Get a Content Plan for Moms & Other Key Audiences
Partner with Sarah to advance your content plan and move key storytelling projects forward.
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Get More Moms to Buy From You
Stop feeling stumped and start seeing real results by harnessing the buying power of moms, and other audiences that matter.
Quiz
Which of these content strategy makeovers is right for your brand?
Discover which content makeover boosts your brand's success! Take this 40-second QUIZ to find your makeover match (via a fun home makeover show theme) and instantly receive a content makeover plan to help you attract customers & drive better business results.
FAQ:
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We don't specifically target moms. Can we still work with Sarah?
Answer: Absolutely. Sarah Panus has more than 20 years of experience helping brands of all sizes reach a wide range of audiences across industries.
If you team needs strategic clarity around content planning or messaging—even outside the mom niche—she’s happy to explore how she can help.
NEXT STEP: Schedule a discovery call to see if there's a strong fit. And if not, Sarah can usually point you in the right direction.
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What types of companies get the best results from working with Sarah?
Answer: Sarah partners best with growing U.S.-based brands earning $5M+ in annual revenue— especially those with lean marketing teams led by a CMO, Director of Marketing, Content Lead or Brand Manger.
If you lead content but are juggling too many priorities, Sarah helps you clarify your message, align your team, and build a content plan that drives leads and sales—especially during times of growth or change.
